Graphic Design

A unique pyramid-shaped Marmite jar, released as a limited edition in partnership with Elton John's charity, the Elton John AIDS Foundation, to commemorate his farewell performance at the 2023 Glastonbury Festival. Designed exclusively at W, only four of these artisanal jars were meticulously made to mark this extraordinary occasion. One jar is now housed in the Marmite archives, another in the Glastonbury archives, while a third was presented to Elton John himself. The fourth jar was auctioned on eBay, fetching a remarkable £6,000, with all proceeds contributing to the charitable efforts of the EJAF.

Designed to gift Adidas trainers for influencers as part of Adidas' "1000 Stories" campaign, this unique shoe box is shaped like a coffee table book. It features an attached book on the front, showcasing imagery from the campaign.

Crafted exclusively for Hellmann's summer campaign, the “Flame-onnaise Secret Sauce" label on this special edition Hellmann's Mayonnaise bottle aimed to inspire customers to explore mayonnaise as a versatile food emulsifier for their BBQ endeavours. The key revelation about the "secret sauce" was that it comprised the classic Hellmann's Mayonnaise – the essential ingredient for achieving the perfect BBQ flavour. Additionally, W designed a unique basting brush, seamlessly attachable to the Mayonnaise bottle, facilitating easy and even spreading of the sauce onto the meat prior to grilling.

A custom Hellmann's Mayonnaise label was specially crafted as a gift for a Love Island contestant known for his fondness for mayonnaise. This unique gesture served as a promotional initiative for Hellmann's Mayonnaise, showcasing the brand's commitment to personalised and engaging interactions with its fans.

Customised Pot Noodle pots were presented as gifts to notable celebrities, including avid fans like Katie Piper and Olly Murs. This strategic gesture served as an engaging promotional effort to highlight and celebrate their love for the product, thereby boosting awareness and affinity for Pot Noodle.

A Marma-sutra-themed Marmite cookbook, featured a collection of Marmite's most cherished recipes, incorporating their iconic product. This whimsical cookbook was generously distributed to attendees at the First Timers Campaign event held in London. The campaign playfully targeted individuals who had not experienced Marmite before, aiming to spark interest and enthusiasm for the unique flavours of Marmite through creative and entertaining means.

Crafted with precision, the designs and illustrations in OpenTable's Restaurant Impact Report are a visual journey into the culinary landscape. Published regularly, these reports serve as a window into the performance of restaurants across the UK. The insights are meticulously gathered from the data contributed by the restaurants and businesses leveraging OpenTable's software and provide customers with a comprehensive understanding of the dynamic and ever-evolving landscape of the hospitality industry.

Specially crafted colouring book, designed and arranged for the renowned Spotify podcast, Parenting Hell. This unique life-of-parenting-themed colouring book gift set is more than just a visual treat; it's a heartfelt journey through the highs and lows of parenthood. Curated for influential fans and dedicated listeners, this exclusive collection is a token of appreciation, gifted to promote and celebrate the ongoing success of the Parenting Hell podcast.

Event stationery designed for the launch of a remarkable collaboration between Camden Town Brewery and HP Sauce. The star of the show was an unexpected beer, which pleasantly surprised with its superb taste. The event, themed after a local fry-up shop, sought to foster inclusivity for individuals of all ages who reveled in the enjoyment of a fine beer and a delectable bacon sandwich. It was a celebration where flavors converged, and the spirit of community thrived.

Zapp advertisements created for display across central London, utilising a variety of out-of-home media such as billboards, digital screens, taxis, buses, and tube stations to promote the Zapp app. This approach provided Zapp with a broader range of advertising, enabling outreach to a wider audience.

In partnership with Luna Cinema, Zapp hosted a movie night at Kensington Palace in summer 2022. The event involved the design and creation of all signage, and collaboration with a props studio to produce large Zapp items based on the designs. The overall effort contributed to the success of this unique event.

The Valentine's Day card was illustrated and designed exclusively for Zapp customers, and it was included as a complementary item in all orders during Valentine's week.

Fruit pot label designs and exclusively sold on the Zapp app across London.

Palais Constance Rosé wine label design and illustration. The private wine label, created by Zapp for international influencer Gstaad Guy, stands as one of the top-selling rosés on the Zapp app. Furthermore, the wine is available in restaurants across the UK, Switzerland, France, and Monaco.

Various vector icons were created throughout the tenure at Zapp, designed using Illustrator. These icons found utility in a range of assets, including email banners, packaging, and social media posts.

Coasters with four witty designs were crafted and included as a complimentary addition to Zapp customer orders. These icons are intended to symbolise the company and its products, contributing to the promotion of the brand.

For the influencer event in collaboration with Belvedere Vodka at LAYLOW restaurant in Ladbroke Grove, London. The gathering aimed to unite influencers from the local area and enhance brand awareness for both Zapp and Belvedere Vodka.

A partnership was established with Chelsea Football Club's design team, involving the creation of various social posts, promotions, and competitions. The project presented an excellent opportunity to collaborate with a well-known organisation, producing engaging visuals for a substantial audience.

In celebration of World Cup 2022, a limited edition wine packaging was designed. The box was crafted for a social media competition promoted by women's footballer Fran Kirby, providing customers with the opportunity to win a rare limited edition wine.

For the Christmas 2022 holiday season, Christmas wrapping paper was digitally illustrated and designed, then released on the Zapp app. Customers expressed delight with the quality of the product and the ease of purchasing through the app. This wrapping paper became Zapp's highest-selling variant.

Door-to-door leaflet drops were created in various designs and utilised across London, featuring a promotional offer to encourage locals to try the Zapp app. The campaign proved to be a great success, leading to a 20% increase in new customers.

Email banners were designed for mailing list customers, incorporating a variety of styles. A newer style was introduced to the emails, sent out more frequently, leading to an 80% increase in performance.

A map showcasing Zapp store locations across London was designed and illustrated, highlighting the top two products sold in each store.

A variety of creative social media posts were created to promote seasonal and top-selling products on the Zapp app. Regular content creation contributed to an increase in app engagement across the city.

Zapp advertisements created for display across central London, utilising a variety of out-of-home media such as billboards, digital screens, taxis, buses, and tube stations to promote the Zapp app. This approach provided Zapp with a broader range of advertising, enabling outreach to a wider audience.

Large format signages created throughout the store to direct and promote events for customers.

Various signs throughout Fortnum’s store promoting seasonal products, with responsibility for creating campaigns for Spring, Halloween, and Christmas. This involved designing promotional content and ensuring it was displayed effectively to boost sales during these peak seasons.

Various signage for use across all stores, for both new and current products.

Digital screen signage promoting Fortnum’s products and campaigns in-store and online.

The personal shopping menu for customers at the Heathrow Terminal 5 store, promoting their in-flight hamper menu and customisable hamper basket.

The afternoon tea menu for one of Fortnum’s flagship store restaurants The Parlour, serving tea and cakes inspired by recipes from their new cookbook, Time for Tea.

The Easter Special sample leaflet was designed to promote one of L’Occitane’s top-selling products, along with a promotional Easter limited edition offer.

A ‘fun-facts’ introduction to the L’Occitane leaflet was distributed to visitors of L’Occitane’s pop-up store in Somerset House during London Fashion Week. It was also given with promotions and to visitors in the UK head office.

In-store signage and front window displays for L’Occitane’s new product launches in celebration of Mother’s Day.

An updated design of the Hand and Food Cream Duo 
package, one of L’Occitane’s most popular duos.

Skincare and self-care advice posts using L’Occitane’s products for L’Occitane’s social media platforms, mostly Instagram and Facebook.

Email designs created for subscribed L’Occitane customers.

Limited edition Easter egg basket and eggs exclusively designed and sold in the UK and Ireland.

Limited edition Easter egg basket and eggs exclusively designed and sold in the UK and Ireland.